Urban Outfitters x Kehlani
Urban Outfitters x Kehlani is a conceptual brand collaboration project exploring the intersection of music, fashion, and youth culture. The campaign reimagines a pop-up concert experience hosted in Urban Outfitters parking lots across major cities — blending the raw energy of Kehlani’s live presence with the retail brand’s urban aesthetic. Developed as an academic design project at Arizona State University, this concept focused on visual identity, campaign strategy, and experiential branding. I led the creative direction, designing key visuals, digital assets, and spatial concepts that express the collaboration’s free-spirited, community-driven feel.
A conceptual retail campaign built around a fully developed visual system and pop-up experience. The design balances soft tonal color with grounded neutrals—pairing periwinkle, tan, cinnabar, umber, and black to create a mood that feels both intimate and elevated.Typography drives hierarchy and tone, combining Futura PT for clean structure with League Gothic for impact, while selective script accents introduce a more personal, expressive layer. The layout system follows a strict editorial grid, using consistent spacing and alignment to maintain clarity across spreads, posters, and in-store graphics.The project extends beyond static visuals into spatial thinking—translating the identity into a retail environment through signage, merchandise, and interactive touchpoints. Each element is designed to feel cohesive, intentional, and immersive, reinforcing a unified brand presence across both print and physical space.
Build with: Photoshop, Adobe InDesign, Sketchup, Blender